FIFA launches NFT collection amid 2023 Club World Cup

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Fédération Internationale de Football Association (FIFA), the body governing international soccer competitions, will launch its own nonfungible token (NFT) collection ahead of the 2023 Club World Cup in Saudi Arabia in collaboration with blockchain firm Modex.

According to the Dec. 11 announcement, an inaugural collection of 100 NFTs will premiere on Dec. 15 and feature the chance to secure tickets to the FIFA World Cup 2026 final. In addition, a total of 900 other digital collectibles will be issued on the Polygon network and OpenSea this month, comprising memorable moments from the ongoing tournament and digital versions of memorabilia.

“Scheduled to kick off in Jeddah, Saudi Arabia on December 12, the FIFA Club World Cup brings together seven of the world’s greatest football teams. The champions of FIFA’s six confederations are all participating,” FIFA wrote. The NFTs will be available on FIFA’s namesake platform, FIFA+ Collect. The NFT platform was launched in September 2022 and is powered by Algorand.

“Digital collectibles increase the ways in which fans can interact with their favorite players, teams, and the game they love, and we’re honored to support FIFA in realizing this goal,” commented Francesco Abbate, CEO of Modex.

Since its inception, the FIFA+ Collect platform has facilitated 11 NFT drops, with 909,255 digital collectibles minted and 16,448 holders. The platform has seen a total of $2.4 million in trading volume across primary and secondary NFT markets. However, ”Mint Volume can be misleading as FIFA+ Collect Info cannot distinguish the packs obtained for free in challenges from the packs purchased with USDC,” FIFA+ Collect Info claims.

We are excited to announce a new era⚡️ @FIFAcom announces collaboration with @modex_tech to power @FIFAPlusCollect ahead of FIFA Club World Cup Saudi Arabia 2023™ ⚽️ https://t.co/01nwAT261u

— FIFAPlusCollect (@FIFAPlusCollect) December 11, 2023